On the show, most of the Sharks didn't really seem to get it. They asked questions like, "Why would someone want to order food that they still had to cook?" and, "Someone who cooks can just go to the grocery store." Personally, I think it's a great idea. I think there are a lot of people who would like to be able to provide delicious and healthy home-cooked meals for their families, but they just don't know where or how to start. It can't get easier than having all the ingredients delivered straight to your door along with step-by-step directions.
And, as far as the people who cook just going to the grocery store, I'm sure you've seen this: (or, if you haven't - now you have!)
I do cook, and I do go to the grocery store, but I've been browsing through the menus available for delivery in my area next week, and there are some amazing-looking dishes. Sometimes the hardest thing about fixing dinner is deciding what to have for dinner. Plated has full-color pictures along with a list of everything they will send for each dish, and all you have to do is choose the ones that look good to you.
A lot of these menus include ingredients I don't ordinarily buy, so this would be a good way to try something new, without ending up with a whole lot of extra stuff I won't know what to do with - like when I buy eggplant. I always end up buying it and then letting it go to waste because I don't know what to do with it. The ingredients for the plated.com meals are packed fresh and pre-portioned to cut back on waste.
So, I can see this service being very handy for both people who want to start cooking at home and for those of us who do cook but want to try something new, perhaps for a special occasion. The meals cost $15/plate (or $12/plate with a membership) with a minimum 4 plate order, so they're not exactly cheap, but they really don't cost more than going out to a restaurant - and they're fresh and home-cooked.
Be sure to check it out and see what they have for you. For a limited time, save 30% off your order at plated.com by using the code SharkPlated30 at checkout - through 4/18/14.